SMPS Chicago March 9, 2016 Lunch Program – Chicago Athletic Association Hotel: Marketing Foresight & Business Development Insight To Leverage An Award-Winning Project

Chicago — SMPS Chicago will be presenting a panel on the topic of marketing foresight and business development to leverage the newly renovated The Chicago Athletic Association Hotel on Mar. 9, 2016 from 11:30 a.m. to 1:15 p.m. at Petterinos in Chicago.

Occupying what many consider one of the city’s prime locations at 12 S. Michigan Ave., The Chicago Athletic Association(CAA) building sat vacant for more than five years and in a general state of degradation prior to its transformation into an upscale, boutique hotel. The extensive restoration project required forward-thinking marketing and business development initiatives. Explore the tactics and best practices utilized to capture and leverage the team’s efforts by attending this program such as:

  • Creating and fostering a collaborative relationship among team members
  • Investing in and coordinating an extensive photography package
  • Communicating to internal audiences
  • Crafting narratives that capture the details and nuances of the of work
  • Cultivating and conducting a tightly coordinated public relations effort

The cost to attend the program is $50 for members and $95 for non-members if you register by March 7. After March 7, the cost to attend is $75.00 for members and  $120.00 for non-members.  Petterino’s is located at 150 N. Dearborn in Chicago.

For more information and to register for the program, go to,


Paul Alessandro, Principal, Hartshorne Plunkard Architecture

Carol Moy, Director of Marketing, Hartshorne Plunkard Architecture

John Panek, Project Executive, KJWW

Molly Foley, Corporate Marketing Manager, KJWW

Mike Lemmons, Senior Project Manager, Bulley & Andrews

Sloan Watson, CPSM, Marketing Director, Bulley & Andrews


The event sponsor is KJWW. Come join this month’s discussion on the Chicago Athletic Association building.


SMPS Chicago is the local chapter of the national organization of the Society for Marketing Professional Services (SMPS). SMPS is the only marketing organization dedicated to providing education, team building and networking opportunities for developing business opportunities in the A/E/C industry. SMPS represents a dynamic network of 6,500 marketing, business development, and technical professionals, from 57 chapters, responsible for marketing and building relationships for their companies. As one the largest chapters in SMPS, the Chicago Chapter has over 230 members representing the top contractors, architects, engineers, and specialty consulting firms in the Midwest. For more information, go to



Deborah J. Hodges

SMPS Chicago- Communications

312 675-6080

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