Chicago—Golden Square, a national marketing and management company, launches a series of Marketing Go-To webinars to drive results and outcomes for marketing leaders in the architectural, engineering and construction industry(A/E/C). The first webinar is “Five Tips on Integrating Marketing Communications” on Tuesday, June 3, 2014 at 1pmCT, 2pmET, or 11amPT.
From an informal survey, many professionals stated that they truly did not know how to define Integrated Marketing Communications(IMC) and it would be helpful to have a better understanding of the buzz. They understand some part of it only. To address that need, we are preparing the playing field with this webinar.
Let’s start this series of webinars by defining IMC and how you can use it to obtain the best results. We will provide a list of tips on how to get started as part of this webinar.
At this free webinar, you will learn about a dynamic approach to IMC:
• What is Integrated Marketing Communications (IMC)?
• What are the IMC Components?
• What is the Marketing Mix?
• What is an Opportunities Analysis?
• Take away – Five Tips for Designing Your IMC
Stop “marketing by the pound or yard” and plan on joining us for a webinar that engages your thinking. This webinar will touch upon the elements and how to begin developing an Integrated Marketing Communications Program. Like an athlete, you need to know the fundamentals to succeed and reach your goals.
To register for this webinar and kick up your efforts, click here. The webinar is free; however, registration is required.
The firm’s principal, Deborah J. Hodges, will lead the series and this webinar. Deborah is the president of Golden Square, a management consultancy, providing management and marketing services to businesses and associations on a national basis. She has over 25 years of experience in leadership roles in management, marketing, and business development experience with top building firms as rated by the ENR and major associations such as ABA, ACHE, CHEF, CWA, and SMPS. She has lead national teams and negotiated projects worth over six figures. Deborah is a past president of the SMPS Chicago, NACORE(CoreNet Global), and CHEF and has served on boards in various leadership roles. She has a bachelor’s degree in organizational communications from North Central College and a master’s degree in business administration and communications from DePaul University. She is a member of ACHE, AIA, AMA, ASHE, CMA, CWA, and SMPS.
“We have planned several webinars in the coming months with transformative information for use in social, innovative marketing and operations that will change the way you plan and look at your marketing initiatives and managing your business. Our objective is to enhance and improve your outcomes,” stated Deborah J. Hodges, president and managing principal of Golden Square.
Other upcoming webinars planned are:
- Navigating Brand Management
- Social Media- What connects?
- Is Your Brand Trusted Like Pepsi?
- Building Marketing Success
- On-line Marketing Planning
- Business Development- 300 series+
- Going Strategic with Marketing Plans
- Forces in Industry and Strategy Development
Golden Square is an advocate of the A/E/C industry with over 25 years in the design and construction industry. The marketing consulting and management company will offer information and techniques on exciting trends, tips, and tactics to deliver better results. Since 2007, Golden Square, a marketing and management consulting company, provides expertise in management and marketing to companies and organizations that drive results. For more information, visit www.goldensquare.biz. Follow us on LinkedIn.
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