Strategic planning can be challenging for most people, yet it doesn’t have to be painful. Every effective strategic plan should include the major 12 keys.
- Mission Statement
- Vision Statement
- Values Statement
- SWOT
- Research
- Financial Assessment
- Competitive Advantage
- Strategic Objectives
- Strategies
- Goals
- Action Plan
- Scorecard
Do you need a strategic plan or an objective assessment of your organization’s plan? For more details, contact us at 312.675.6080.
About Golden Square
Golden Square, a creative branding and marketing consultancy, provides scalable marketing and management solutions that focus on your association’s goals when you need it the most. From the starting point, we help define goals, Key Performance Indicators (KPI) and processes to reach and optimize your initiatives. We have a proven record of success in membership attainment, donor development, community outreach, educational marketing, revenue generation, and more. We elevate your organization in its specific competency and create a top of mind presence as the point-of-authority and premier organization. It’s branding, communications and marketing with you in mind.®
Deborah J. Hodges, MA is a skilled strategist, marketer, and communications expert. She served on several executive boards such as Chicago Health Executives Forum, Society of Marketing Professional Services, American College of Healthcare Executives, Regent’s Advisory Council, Construction Marketing Association, Chicago Engineers Foundation, and serves as an advisor to several enterprises. She served as the Executive Director for the Construction Writers Association for six years, as a paid employee, working with its stellar board and membership before its merger with a major national association.
Jeffrey A. Kramer, FACHE, CAE is a highly skilled individual and problem solver with extensive experience in both the healthcare and association management fields. He has held positions (including executive director and senior staff) that enabled him to become involved with nearly all aspects of the operation and issues of associations.
For more information, visit www.GoldenSquare.biz. Let’s start a chat. Contact Jeffrey A. Kramer, FACHE, CAE or Deborah Hodges, MA, President & Managing Principal at info@GoldenSquare.biz or by telephone at 312.675.6080
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